PRODUCT STRATEGY & UX

Senior product leadership to help teams ship better, faster.

We help teams ship better products by bringing clarity, structure, and leadership to the process.

From discovery to delivery, our work focuses on outcomes, not busywork, combining strategy, UX, and execution to move products forward.

Product Managers

25+

Years of experience delivering SaaS and ecommerce products

77%

Revenue growth from platform launches

12%

Checkout conversion lift through UX and experimentation

SAFe®

Certified product leadership. Led Agile delivery across SaaS, ecommerce, and platform teams

THE PROBLEM

Teams are busy, but progress is slow.

Most product teams don’t fail because they lack talent. They fail because no one is clearly owning direction. Roadmaps keep shifting. UX decisions get debated but not decided. Agile rituals happen, but delivery doesn’t improve. Releases slip, stakeholders lose trust, and teams burn time reacting instead of learning.

Everyone is working hard. Very little is actually moving forward.

That’s not a tooling issue. It’s a product leadership gap.

Many organizations reach this point after launching sites or platforms without strong web design and development foundations or direction.

Problems We Can Solve

Agile in Name Only

Standups, sprints, and ceremonies are happening. But priorities still change mid-sprint and nothing feels predictable.

UX Without Ownership

Design decisions get stalled or overridden. Research exists, but it’s not driving what gets built.

Shipping Without Learning

We don’t just move the site, we verify it works afterward. Links, forms, plugins, and the admin area all get a once-over.

Stakeholder Mistrust

Timelines slip and confidence erodes. Eventually, everything feels urgent and nothing feels planned.

OUR APPROACH

Embedded product leadership, not more process.

We don’t drop in with frameworks and disappear. We work alongside your team to bring clarity, ownership, and momentum to the work that actually matters.

That means defining priorities, aligning UX and development, and helping teams ship in smaller, smarter increments. Agile isn’t treated like a rulebook. It’s used as a tool to create focus, transparency, and faster learning.

The goal isn’t perfect process. It’s steady progress you can trust.

How We Solve Those Problems

Clear Ownership

We help establish real product ownership and decision-making. So priorities stop shifting and teams can focus.

UX Driving Delivery

UX isn’t a handoff or a phase. It’s embedded into planning, execution, and validation.

Agile That Works

We help teams apply Agile in ways that actually improve delivery. Less theater. More outcomes.

Shipping With Intent

Every release has a goal and success criteria. Teams learn, adjust, and move forward with confidence.

WHAT'S INCLUDED

Hands-on product leadership tailored to where your team is stuck.

Product strategy and UX aren’t abstract exercises. They’re practical tools used to make better decisions, ship faster, and learn sooner. Our work focuses on creating alignment between business goals, user needs, and technical execution.

1.

Product Strategy & Roadmaps

Defining priorities, outcomes, and sequencing. So teams know what matters now and what doesn’t.

2.

UX Leadership & Direction

Guiding research, UX decisions, and validation. So design supports delivery instead of slowing it down.

3.

Agile Team Enablement

Improving how teams plan, estimate, and execute.
Without forcing process for process’ sake.

4.

Delivery & Release Support

Helping teams ship, learn, and iterate faster.
With clear goals and measurable outcomes.

EXPERIENCE & OUTCOMES

Proven product leadership across SaaS, ecommerce, and platform teams.

Our product leadership experience spans SaaS platforms, ecommerce systems, and high-traffic digital products.

We’ve worked inside cross-functional teams to improve delivery, guide UX decisions, and help organizations move toward more transparent and effective workflows.

25+

Years of experience delivering SaaS and ecommerce products

77%

Revenue growth from platform launches

92%

92% increase in AOV from a Salesforce Commerce Cloud launch

12%

Improvement in checkout conversion through UX experiments and A/B testing

50%

Increase in team throughput through Agile and Scrumban transformation

ARE WE A GOOD FIT?

This works best when teams want clarity, not shortcuts.

Product strategy and UX work best when teams are ready to change how decisions are made. This service is designed for organizations that want clarity, momentum, and better outcomes, not just more features.

This is a good fit if:

  • You have a product or platform that’s struggling to move forward
  • Teams are busy but releases feel slow or unpredictable
  • UX decisions lack ownership or impact
  • You want senior product leadership without a full-time hire
  • You care about outcomes, not just output

Probably not a fit if:

  • You just want a UX audit or report
  • You’re not open to changing how teams work
  • Agile is treated as a checkbox, not a tool
  • You’re looking for the cheapest option

Need senior product leadership without the full-time hire?

If your product feels stuck or your team needs clearer direction, let’s talk. We’ll help you determine whether product strategy and UX leadership is the right next step.