PRODUCT STRATEGY & UX

Senior product leadership to help teams ship better, faster.

When teams stall, it’s rarely a lack of effort. It’s unclear priorities, broken workflows, and UX decisions without ownership.

We help companies bring structure, clarity, and momentum to their products through hands-on product strategy, UX leadership, and Agile delivery.

Product Managers

25+

Years of experience delivering SaaS and ecommerce products

77%

Revenue growth from platform launches

12%

Checkout conversion lift through UX and experimentation

SAFe®

Certified product leadership. Led Agile delivery across SaaS, ecommerce, and platform teams

THE PROBLEM

Teams are busy, but progress is slow.

Most product teams don’t fail because they lack talent. They fail because no one is clearly owning direction.

Roadmaps keep shifting. UX decisions get debated but not decided. Agile rituals happen, but delivery doesn’t improve. Releases slip, stakeholders lose trust, and teams burn time reacting instead of learning.

Everyone is working hard. Very little is actually moving forward.

That’s not a tooling issue. It’s a product leadership gap.

Problems We Can Solve

Agile in Name Only

Standups, sprints, and ceremonies are happening. But priorities still change mid-sprint and nothing feels predictable.

UX Without Ownership

Design decisions get stalled or overridden. Research exists, but it’s not driving what gets built.

Shipping Without Learning

Features go out the door with no clear success criteria. Teams don’t know what worked or why.

Stakeholder Mistrust

Timelines slip and confidence erodes. Eventually, everything feels urgent and nothing feels planned.

OUR APPROACH

Embedded product leadership, not more process.

We don’t drop in with frameworks and disappear. We work alongside your team to bring clarity, ownership, and momentum to the work that actually matters.

That means defining priorities, aligning UX and development, and helping teams ship in smaller, smarter increments. Agile isn’t treated like a rulebook. It’s used as a tool to create focus, transparency, and faster learning.

The goal isn’t perfect process. It’s steady progress you can trust.

How We Solve Those Problems

Clear Ownership

We help establish real product ownership and decision-making. So priorities stop shifting and teams can focus.

UX Driving Delivery

UX isn’t a handoff or a phase. It’s embedded into planning, execution, and validation.

Agile That Works

We help teams apply Agile in ways that actually improve delivery. Less theater. More outcomes.

Shipping With Intent

Every release has a goal and success criteria. Teams learn, adjust, and move forward with confidence.

WHAT'S INCLUDED

Hands-on product leadership tailored to where your team is stuck.

This isn’t advisory-only work and it’s not a one-size framework.

We step in where teams need clarity most, whether that’s setting direction, improving UX decision-making, fixing delivery flow, or helping teams regain confidence in what they’re shipping.

The scope flexes based on your goals, maturity, and constraints, but the focus stays the same: clearer priorities, better collaboration, and faster, more predictable releases.

1.

Product Strategy & Roadmaps

Defining priorities, outcomes, and sequencing. So teams know what matters now and what doesn’t.

2.

UX Leadership & Direction

Guiding research, UX decisions, and validation. So design supports delivery instead of slowing it down.

3.

Agile Team Enablement

Improving how teams plan, estimate, and execute.
Without forcing process for process’ sake.

4.

Delivery & Release Support

Helping teams ship, learn, and iterate faster.
With clear goals and measurable outcomes.

EXPERIENCE & OUTCOMES

Proven product leadership across SaaS, ecommerce, and platform teams.

This work is backed by decades of hands-on product delivery, not theory.

We’ve led and shipped products in regulated environments, high-volume ecommerce platforms, and complex B2B and B2C systems. That experience shapes how we approach UX, prioritization, and delivery, with a focus on what actually moves the needle.

The results aren’t hypothetical. They’re measurable.

25+

Years of experience delivering SaaS and ecommerce products

77%

Revenue growth from platform launches

92%

92% increase in AOV from a Salesforce Commerce Cloud launch

12%

Improvement in checkout conversion through UX experiments and A/B testing

50%

Increase in team throughput through Agile and Scrumban transformation

ARE WE A GOOD FIT?

This works best when teams want clarity, not shortcuts.

Product strategy and UX leadership only work when teams are open to focus, change, and follow-through.

We’re a strong fit for teams who want to ship better products, improve delivery confidence, and make UX decisions that actually stick. We’re probably not the right choice if you’re looking for quick fixes, surface-level audits, or someone to validate decisions that are already locked in.

This is a good fit if:

  • You have a product or platform that’s struggling to move forward
  • Teams are busy but releases feel slow or unpredictable
  • UX decisions lack ownership or impact
  • You want senior product leadership without a full-time hire
  • You care about outcomes, not just output

Probably not a fit if:

  • You just want a UX audit or report
  • You’re not open to changing how teams work
  • Agile is treated as a checkbox, not a tool
  • You’re looking for the cheapest option

Need senior product leadership without the full-time hire?

If your team is stuck, delivery is slowing down, or UX decisions aren’t driving results, the fastest way forward is a conversation.

We’ll talk through where things are breaking down, what you’ve tried, and whether product strategy and UX leadership can help you move forward with confidence.