THE CHALLENGE
Rebuilding a music platform into a community-driven events and ticketing system
Canada Rocks Media needed to transform SEE ROCK LIVE from a traditional music magazine into a platform that could support live events, community engagement, and ticket sales. The project required more than a visual refresh, it needed a technical rebuild that respected the realities of Canada’s music industry.
They were looking for a WordPress team that understood both the technology and the culture behind the platform.
PROJECT OVERVIEW
Turning a music publication into a scalable events platform
This project focused on rebuilding a complex WordPress ecosystem that combined content, events, community features, and ticketing commerce. The goal was to simplify management behind the scenes while delivering a seamless experience for fans, promoters, and artists.
1.
The Challenge
2.
Our Approach
We stepped in to reorganize the project from both a technical and delivery standpoint. This included coordinating with the offshore team, auditing custom code, and restructuring how the platform’s systems communicated with one another.
Decisions were guided by real-world use cases from the Canadian music scene, not generic event templates.
3.
The Solution
A rebuilt WordPress platform with a re-coded custom theme, improved geolocation APIs, and tighter integrations between content, events, community features, and ticketing commerce.
The site was migrated to our Managed WordPress Hosting to improve performance, reliability, and scalability, ensuring the platform could support growth without constant firefighting.
4.
Results
A unified, event-driven WordPress platform that supports media content, live events, and ticket sales in one cohesive system. The client now has a reliable foundation that reflects the needs of Canada’s live music community and is built to scale.
This project highlights how we approach WordPress web design and development for complex, integration-heavy platforms that go beyond standard websites.
