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Tango Design

THE PROJECT

WooCommerce website redesign with interactive product personalization.

Tango Design needed an ecommerce website that showcased the craftsmanship behind their Canadian-made charcuterie boards while making customization simple for customers. Personalization was a key part of their brand, but the buying experience needed to feel intuitive, visual, and friction-free.

The goal was to create a clean, modern WooCommerce site that made custom engraving easy to preview and effortless to purchase.

Quick Facts

Services

WordPress Design & Development, UX, Ecommerce, Managed WordPress Hosting

Platform

WordPress, Woocommerce

Location

Canada

Industry

Ecommerce, Home & Lifestyle
Visit Tango Design

PROJECT OVERVIEW

Building a flexible fitness platform that evolves with the business

This project focused on removing friction from the customization process. Customers needed to see exactly what they were ordering, personalize products with confidence, and move through checkout without confusion, all while preserving the brand’s clean, handcrafted aesthetic.

1.

The Challenge

Custom engraving is a major selling point, but traditional ecommerce flows make personalization feel unclear or risky. Customers needed a way to preview their engraving in real time without slowing down the buying experience or overcomplicating the product page.

2.

Our Approach

We treated personalization as part of the user experience, not an add-on. UX decisions focused on clarity, visual feedback, and keeping the customization process directly on the product page so customers never lost context or momentum.

3.

The Solution

A custom WooCommerce build featuring an interactive engraving preview and product configurator. Shoppers can upload a logo or enter text and instantly see how their engraving will look before adding the product to cart.

The site pairs clean design with a streamlined checkout, making custom orders feel straightforward and confidence-building instead of intimidating.

4.

Results

A smoother ecommerce experience that highlights craftsmanship while making personalization easy to understand and trust. Customers can customize products visually, checkout confidently, and enjoy a buying experience that reflects the quality of Tango Design’s work.

This project shows how we approach ecommerce website development, combining UX, WooCommerce customization, and performance to support real purchasing behavior.

Joey is the absolute best. I needed a full revamp and upgrade to my website, and he was the first person I thought of. His experience, skill, and knowledge in web design made him the perfect choice. He listened to what I wanted, added his own insight and design, and was able to bring an idea and make it into a website. Our podcast has a brilliant new home. It was a smooth, easy, and fun experience. I would recommend him to any of my friends, and anyone who needs a place to launch something special online He's the best at what he does.
Paulo
Paulo MartinezOwner, Tango Design
tangodesign.ca homepage

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