THE CHALLENGE
Concert poster and merch design for Canadian rock icons, Our Lady Peace.
This project was created for Our Lady Peace, one of Canada’s most influential rock bands. The goal was to design bold, high-impact visuals that could live across multiple touchpoints, from concert promotion to merchandise.
The artwork needed to feel iconic, confident, and instantly recognizable, whether seen on a poster, a t-shirt, or at the venue.
CREATIVE DIRECTION
Illustration-led visuals built for stage, print, and merch
The creative direction leaned into strong contrast, dramatic composition, and a restrained color palette to ensure the artwork translated cleanly across formats. The illustration style balanced grit and polish, giving the visuals a timeless live-music feel rather than chasing trends.
Typography and layout were designed to remain flexible, allowing the same visual language to carry from posters into apparel without losing impact.
Deliverables
- Concert poster artwork
- T-shirt design using the updated logo and visual system
- Print-ready and digital assets for promotion and merchandise
Outcome
A cohesive set of visuals that extended beyond posters and stage backdrops, into wearable merch, reinforcing the band’s visual identity and giving fans artwork that felt collectible both on the wall and on stage.
