THE PROJECT
WooCommerce migration and ecommerce redesign for a custom latex fashion brand.
Adala Latex needed an ecommerce platform that reflected the boldness and elegance of custom latex fashion while giving the business room to grow. The brand already had a strong visual identity and a loyal following, but technical limitations were holding the store back.
The goal was to modernize the ecommerce experience, preserve years of product data, and create a cleaner, more intuitive shopping experience without losing the craftsmanship behind the brand.
Quick Facts
PROJECT OVERVIEW
Replatforming a custom fashion store without losing scale or identity
This project focused on migrating a large, custom product catalog from an unsupported ecommerce plugin to WooCommerce. Beyond the technical migration, the site needed a refreshed design and clearer structure to support custom-made apparel and a growing international audience.
1.
The Challenge
The existing ecommerce plugin was no longer supported and limited the store’s ability to scale. Over 200 products needed to be exported, preserved, and restructured without losing data, imagery, or SEO value, all while keeping the store operational.
2.
Our Approach
We approached the migration carefully, starting with a full audit of the product catalog and site structure. Custom scripts were written to safely import products into WooCommerce, ensuring data integrity and minimizing manual rework.
At the same time, we rethought product hierarchy and navigation to make browsing custom apparel easier and more intuitive.
3.
The Solution
A fully rebuilt WooCommerce store with a refreshed design that balances bold visuals and clean presentation. Product images were resized and optimized to fit the custom theme, and the catalog was reorganized to improve usability and discovery.
The new platform gives the brand modern selling tools, flexibility, and long-term stability.
4.
Results
A future-proof ecommerce site that supports growth without technical limitations. The migration preserved a large product catalog, improved the customer shopping experience, and gave the business a reliable foundation to continue serving clients worldwide.
This project highlights how we approach ecommerce website development, especially when migrating complex stores to WooCommerce without disruption.
