THE CHALLENGE
Update their website and add a new booking system with a short turnaround time.
What started out as a quick, weekend turnaround website, ended up being one of our biggest and busiest projects! BATL was a new and growing business with multiple locations, and needed a quick website to capture booking emails with their explosive growth. We were able to successfully deliver along with a temporary online booking system that they quickly outgrew within 3 months of implementation with thousands of bookings.
Phase 2 included a customized booking system built from the ground up, a league board along with a more UX focused website.
We’re proud to be part of Toronto sports history.
None of us anticipated the explosive growth of Canada’s most successful (and original) axe throwing league! They quickly outgrew the booking system and needed an enterprise system along with a new league management app for their growing league signups.
STARTED IN A BACKYARD, NOW WE’RE HERE.
BATL Stands for The Backyard Axe Throwing League and that’s how they began. Now with 18 locations, they support a vibrant community of axe throwers, team-building and social experiences for large and small business alike, and millions of people who just want a great date night or night out with friends.
