THE PROJECT
WordPress redesign and custom booking system for a rapidly scaling business.
BATL grew fast. Really fast. What started as a few locations quickly expanded into a nationwide experience spanning team-building events, leagues, and social outings across Canada.
They needed a website and booking solution that could keep up with demand, capture bookings immediately, and evolve into a long-term platform without slowing the business down.
PROJECT OVERVIEW
From rapid MVP to enterprise-level booking and league management
This engagement began as a fast turnaround project and quickly evolved into a large-scale platform build. The challenge wasn’t just launching quickly, it was building something flexible enough to scale alongside explosive growth.
1.
The Challenge
BATL needed a website and booking system immediately. With new locations opening and demand surging, there wasn’t time for a long discovery or build phase.
The initial goal was simple. Capture bookings and emails fast. But the system also needed a clear path forward once volume increased.
2.
Our Approach
We launched a rapid MVP website with a temporary online booking solution to support immediate growth. This allowed BATL to keep momentum while buying time to design a more robust system based on real usage patterns.
As demand increased, we shifted into a second phase focused on scalability and UX.
3.
The Solution
Phase two introduced a fully customized booking system built from the ground up, along with a league management board to support organized play and registrations. The website was redesigned with a stronger UX focus to support multiple locations, booking flows, and community engagement.
Custom WordPress plugins powered the new functionality while keeping the platform flexible.
4.
Results
A scalable digital platform that grew alongside the business. The initial booking system supported thousands of bookings within the first three months, and the custom platform laid the foundation for BATL’s continued expansion across multiple locations.
We’re proud to have played a role in Toronto sports history.
This project highlights how we approach WordPress web design and custom development when speed, scale, and real-world usage all matter.
