THE PROJECT

WordPress website design for a bold transofrmation & consulting brand.

Based in Kansas City, Bold New Direction works with clients focused on real transformation and results and needed a website that matched its mission. No fluff, no corporate polish, just bold visuals, strong messaging, and a clear sense of confidence. The site had to hit hard visually while still being flexible enough to grow alongside a busy coaching business.

We partnered closely with the client and their marketing team to launch quickly, adapt as content became available, and keep momentum moving.

PROJECT OVERVIEW

Designing a bold WordPress site without slowing the business down

This project focused on launching fast without sacrificing quality. Content was still evolving, the client was busy serving their own customers, and the brand demanded a strong visual presence from day one. The solution needed to support change, not wait for perfection.

1.

The Challenge

The client didn’t have all of their content ready at launch. Between running a growing coaching business and refining messaging, it was difficult to pause long enough to produce everything upfront without stalling the project.

2.

Our Approach

We worked in an Agile way, collaborating closely with the client and their marketing agency. Instead of waiting for everything to be finalized, we designed and launched in stages, releasing content as it became available and refining messaging along the way.

3.

The Solution

A bold, content-flexible WordPress site built to support iteration. Strong typography, high-contrast colors, and clear layouts delivered impact immediately, while the underlying structure made updates easy without technical friction.

The site was backed by our Managed WordPress Hosting, keeping performance and reliability locked in from day one.

4.

Results

A confident, high-impact website that launched without delays and evolved alongside the business. The client got a site that matched her brand energy, supported real work, and didn’t become another thing to manage.

As her tagline says: Boom and done!

This project reflects how we approach WordPress web design and development, balancing speed, flexibility, and strong visual identity without overcomplicating the process.

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