THE CHALLENGE
WordPress redesign with print-on-demand ecommerce integration
Bowmanitis came back to us for a major website refresh after more than a decade of growth. We originally revamped the site in 2012, and it was time to modernize the design, improve performance, and introduce ecommerce capabilities that could support the artist’s expanding body of work.
The goal was to update the platform without losing the personality of the brand while opening new revenue opportunities.
PROJECT OVERVIEW
Modernizing a creative site while unlocking ecommerce revenue
This project focused on bringing a long-standing WordPress site up to modern standards while integrating print-on-demand ecommerce. The solution needed to be easy to manage, secure, and optimized for performance without disrupting the artist’s workflow or creative output.
1.
The Challenge
The existing site was outdated and limited in its ability to support ecommerce. Plugin updates, performance issues, and the lack of an online store made it difficult to scale beyond in-person gallery sales.
2.
Our Approach
We refreshed the site layout, updated plugins, and introduced modern optimization, SEO, and security tools. From there, we planned the ecommerce experience around simplicity, making it easy to offer artwork on print-on-demand products without inventory management.
3.
The Solution
A redesigned WordPress site with a full WooCommerce and Printful integration, allowing artwork to be sold as print-on-demand products. We also implemented a customized email marketing setup for branded receipts and marketing newsletters, creating a more cohesive customer experience.
4.
Results
A stronger online presence that directly supported gallery success. The site helped drive multiple sold-out print runs at gallery showings across the U.S. and led to additional video production work as the artist’s audience continued to grow.
This project reflects how we approach WordPress web design and ecommerce development, helping creative brands expand without adding operational complexity.
