THE PROJECT
Full artist brand and WordPress website launch with merch and media integrations
Phantom High came to us as a brand-new band in the alternative metal scene with no existing digital footprint. They needed more than a website. They needed a complete visual identity and a central hub that could support music, video, merch, and live shows from day one.
The goal was to create a bold, unmistakable presence that matched the band’s sound and aesthetic while giving them a platform that could grow with their releases.
PROJECT OVERVIEW
Building a complete artist platform from the ground up
1.
The Challenge
Phantom High was starting from scratch. With no existing brand assets or website, everything needed to be created quickly and consistently, from visual identity to content structure, without losing clarity or usability.
2.
Our Approach
We developed a full branding package including logo, style guide, and digital assets, then translated that identity into a WordPress site built around media and fan interaction. Design decisions were driven by the band’s launch concept, HORRORGLAMCORE, blending 80s VHS horror aesthetics with vaporwave influences.
3.
The Solution
A custom WordPress website integrating Bandsintown for events, Spotify for streaming, and links to all major music platforms including Apple, Amazon, Tidal, and YouTube. We also implemented WooCommerce with Printful to support print-on-demand merch that matched what fans could buy at live shows.
Music videos were placed front and center, making visual storytelling a core part of the experience.
4.
Results
A fully realized artist platform that launched with a strong visual identity, unified fan experience, and built-in merch and media support. The site gave the band a professional presence and a scalable foundation for future releases, shows, and content.
This project shows how we approach WordPress web design and development for artists who need more than a simple website.
