THE PROJECT
WordPress platform for Canada’s largest indoor obstacle course and training center.
Pursuit OCR is a high-energy fitness and training facility offering everything from indoor obstacle courses to drift trikes, large-scale group events, and one of the biggest ball pits in North America. As one of our earliest clients, their website has evolved alongside the business as new attractions, programs, and offerings were introduced.
The goal was to create a flexible WordPress platform that could support bookings, ecommerce, scheduling, and third-party integrations without slowing the business down.
PROJECT OVERVIEW
Making product personalization simple, visual, and shoppable
This project focused on creating a WordPress system that could grow as Pursuit OCR expanded its offerings. The site needed to support bookings, waivers, ecommerce, and scheduling while staying reliable, fast, and easy to update as new activities were added.
1.
The Challenge
Pursuit OCR offers a wide range of activities with different booking and operational needs. The website had to integrate calendars, waivers, point-of-sale systems, and ecommerce without fragmenting the user experience or adding operational friction.
2.
Our Approach
We designed the site as a modular platform rather than a static website. Integrations were planned carefully so booking, waiver signing, and payments could work together smoothly, while keeping the front-end experience clear and approachable for both athletes and casual visitors.
3.
The Solution
A custom WordPress build with ecommerce support, integrated booking and calendar functionality through Fever, third-party waiver integration through Wherewolf, and POS system connectivity. The platform was structured to accommodate new attractions and programs without requiring constant rebuilds.
4.
Results
A scalable WordPress platform that continues to support a growing fitness business. The site has evolved alongside Pursuit OCR’s offerings, helping them manage bookings, sell experiences, and promote new activities while maintaining a high-energy brand presence.
This project demonstrates how we approach WordPress web design and development for complex, experience-driven businesses that need flexibility and reliability.
