THE CHALLENGE
A complete adventure channel rebrand and ecommerce upgrade.
When our friends at Suluk 46 came to us for a complete branding makeover, we were beyond excited at the opportunity. After looking at their customer feedback, we were able to revamp and upgrade their ecommerce platform while bringing their ultra light-weight camping products upfront on their website. We also integrated their vlogs showcasing the team using their products in action on their adventure YouTube channel.
The result? 100k in product sales with a 10x conversion rate increase in their first 6 months post-launch!
We decided to clean up/build on their existing logo – updating the colour choices, adding the feather element and reshaping it to work on their metal engraved products and apparel.
Suluk 46 products have shipped internationally to thousands of like-minded adventurers, with whom they have ventured into the backcountry, traversed trails, and scaled mountains of all shapes, sizes and difficulty level.