THE CHALLENGE
Update their website and add a new booking system with a short turnaround time.
What started out as a quick, weekend turnaround website, ended up being one of our biggest and busiest projects! BATL was a new and growing business with multiple locations, and needed a quick website to capture booking emails with their explosive growth. We were able to successfully deliver along with a temporary online booking system that they quickly outgrew within 3 months of implementation with thousands of bookings.
Phase 2 included a customized booking system built from the ground up, a league board along with a more UX focused website.
We’re proud to be part of Toronto sports history.
Client
![Matt Wilson](https://beloud.ca/wp-content/uploads/2023/08/aamatt-wilson-ceo-batl-239x300.webp)
![BATL logo](https://beloud.ca/wp-content/uploads/2023/08/batl_logo.png)
None of us anticipated the explosive growth of Canada’s most successful (and original) axe throwing league! They quickly outgrew the booking system and needed an enterprise system along with a new league management app for their growing league signups.
STARTED IN A BACKYARD, NOW WE’RE HERE.
BATL Stands for The Backyard Axe Throwing League and that’s how they began. Now with 18 locations, they support a vibrant community of axe throwers, team-building and social experiences for large and small business alike, and millions of people who just want a great date night or night out with friends.
![BATL site concept](https://beloud.ca/wp-content/uploads/2023/08/batl2-567x1024.jpeg)