THE PROJECT
Shopify theme upgrade and performance cleanup for a growing ecommerce brand.
Katakomb came to us with a Shopify store that had grown quickly but was starting to show its age. Theme upgrades had left behind excess code, integrations were inconsistent, and performance issues were creeping in.
Having worked together before, Kassandra brought us in as her go-to web team to clean things up, improve stability, and get the store back into a strong selling position.
PROJECT OVERVIEW
Cleaning up technical debt to support ecommerce growth
This project focused on removing friction caused by outdated theme code and misaligned integrations. The goal was to improve performance, restore confidence in the platform, and make sure the store was ready to scale without unnecessary complexity.
1.
The Challenge
The existing site made it difficult to organize content and guide new visitors. Managing episodes and updates required more effort than it should have, and the overall structure didn’t support long-term growth.
2.
Our Approach
We started with a full audit of the existing Shopify theme and integrations. From there, we upgraded the theme properly, removed leftover code from previous versions, and standardized branding across customer-facing tools to create a more cohesive experience.
3.
The Solution
A cleaned-up and optimized Shopify store with an upgraded theme, branded chat and rewards apps, improved email marketing integration, and resolved multi-currency issues.
We also completed SEO improvements, including image optimization and structural cleanup, to support better performance and discoverability.
4.
Results
A faster, more stable Shopify store that converted better and supported growth. Following the relaunch, the store generated over $100k in product sales within their first year with a noticeable lift in conversion rate.
This project highlights how we approach Shopify ecommerce development, focusing on performance, usability, and removing friction that holds stores back.
