THE PROJECT
Custom WooCommerce configurator for made-to-order artwork.
Cubeworks wanted to sell fully customizable artwork online, but their vision went far beyond a standard ecommerce setup. Customers needed to personalize every aspect of their piece while keeping the ordering process clear, guided, and manageable.
The challenge was turning a complex, custom art workflow into a smooth WooCommerce experience without breaking checkout or usability.
PROJECT OVERVIEW
Turning complex customization into a guided ecommerce experience
This project focused on reshaping the WooCommerce product flow to support fully custom orders. Every decision needed to balance flexibility for the customer with structure for the business, all while staying inside the WooCommerce ecosystem.
1.
The Challenge
Standard WooCommerce product pages aren’t designed for highly customized, made-to-order products. Cubeworks needed customers to choose an artist, upload reference images, select styles, sizes, frames, and finishes, then place an order without confusion.
On top of that, they wanted customers to pay a deposit upfront and receive automated reminders to complete payment later.
2.
Our Approach
We approached the product page as a guided experience rather than a static form. UX decisions focused on sequencing choices logically, reducing overwhelm, and making each step feel intentional instead of technical.
Payment and reminder logic were designed to work seamlessly within WooCommerce, avoiding third-party workarounds that could complicate fulfillment.
3.
The Solution
A fully customized WooCommerce product configurator allowing customers to personalize artwork end-to-end, upload reference images, and complete checkout with a deposit instead of full payment.
Phase two introduced an AR integration that lets customers preview how their custom artwork would look in their own space, adding confidence and reducing hesitation before purchase.
4.
Results
A unique ecommerce experience that supports complex custom orders without sacrificing usability. The platform makes commissioning art feel accessible, guided, and exciting, while giving the business a scalable system that’s still running today.
This project highlights how we approach ecommerce website development, combining UX strategy with custom WooCommerce development to support non-standard purchasing flows.
